
Earlier this year, we worked with a group of reps to develop our first draft of this very type of film. The reps who used these films as a part of their workflow, once again, saw a measurable increase in sales.
These films would feature all of the necessary information that viewers need to order their products, while being engaging, and to the point. Depending on the differing needs throughout the country, we propose that each individual film would be comprised accordingly: (1) the respective rep's intro video (10%), (2) standard info that applies nationwide (80%), (3) 10% left to be developed unique to each region.