
To maximize the efficacy of video, we are outlining a 2-pronged approach: the use of intro videos to provide a personalized invitation to viewers (Part A), along with the use of regionally developed videos showcasing products, ordering information, demos, and more (Part B).
Below are a few examples of the proposed style, featuring grad and ring videos from Jeff Heline. Each video would be roughly 15-30 seconds long, and would provide reps the opportunity to welcome their viewers, and provide a piece or two of information that may be unique to their area.
If these Intro Videos were to be used in conjunction with the Regional Videos, they would be placed at the beginning of each video developed in Part B to serve as a personalized welcome & introduction.